Thought this would be in the Ideas Board already but doesn't seem to be. A few people now use NOW TV exclusively via mobile data plans, for instance those with no fixed broadband connection at home, one who live on a boat, campsite etc. Others use mobile data plans for extended periods such as when on holiday in the UK and find that NOW TV consumes a large amount of data very quickly, often leading to extra costs or running out of data allowances.
It would be good if NOW TV could provide an SD-only, or 'mobile friendly' option in the apps to allow such users to reduce data usage when streaming content, in return for an SD only/lower resolution stream.
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