At the moment, Live TV on the Now TV box is the last of 8 options under the Entertainment menu. I suggest that Live TV should be made quicker to access by either:
- putting Live TV first or second in the list of options;
- or reducing the number of options;
- or allow users to scroll left from the first option ('Featured') to take them to the last option ('Live TV') in one button press.
Making Live TV more prominent would surely have several benefits for Now TV and Sky. More people watching live would mean more people watching the adverts, thereby increasing ad revenue for Sky.
I'm also pretty sure that a lot of people don't know that there are live channels to watch on Now TV. This service would seem a lot more attractive if it's seen as a budget way to get Sky channels (£4.99 versus £21.50) than as Netflix-type service but with fewer boxsets which expire more quickly (£4.99 versus £5.99).