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Anonymous User
Not applicable

Update Now TV app for apple TV

Will the Now TV app for Apple TV ever get an update?

 

The current version is complete rubbish and makes me regret ever getting a Now TV pass.

 

Unless there is an update my Now TV experience will be very short indeed.

2,752 Replies
ReadyPlayer2
Scholar

 

Any update on this?

Anonymous User
Not applicable

I sent the trials team an email asking when the beta would finish and i had a reply today saying that it finished last month, so could be released soon with any luck.

Simonpaddy1
Scholar 2

Crossing my fingers, my toes and everything in between. 

Anonymous User
Not applicable

Is it possible this updated Apple TV app will have support for 1080p , as and when it is released ?  

Anonymous User
Not applicable

i was but not anymore, i replied with the question when do you think it will be released and i got a message back saying the beta was only for employees and there not sure when the beta will be released for the general public. Rather confised now is it happening or not, the suspense is killing me.

moroboshi
Expert


@Anonymous User wrote:

i was but not anymore, i replied with the question when do you think it will be released and i got a message back saying the beta was only for employees and there not sure when the beta will be released for the general public. Rather confised now is it happening or not, the suspense is killing me.


The beta was open to the public. Unfortunately we all had to sign NDAs so can say nothing about it. 

Anonymous User
Not applicable

Well with any luck it will be released soon and it will bring the much needed improvements.

Anonymous User
Not applicable

I have only been a Now TV customer for a couple of weeks and I am already considering cancelling. The experience is so poor on Apple TV. So poor. We need this update as a matter of urgency.

 

I don't know what's in the works but from my experience so far, Now TV really need to take a leaf out of Netflix's book. The Netflix experience is so far ahead it makes Now TV look like complete amateurs. It's a joke.

 

Continue watching...

Watch again list...

Recently played list...

Add to watch later lists...

Skip intros...

Auto play next episode shortly after credits...

A rating system that then suggests other things you may like...

 

I believe some of these features are already available for iPhone and iPad. Thats great, but I don't use those devices for watching TV. I use Apple TV around the house.

 

Another gripe. I did use the iPad the other day to start watching something on Now TV. An advert popped up!!! Seriously. I closed it and put on something else. If I see even one advert more, I will be cancelling. Where are the adverts on Netflix? Oh yeah, there aren't any. Because their revenue is generated through the paid subscriptions. I don't want adverts ever, I just want 100% content. I don't want to watch intros, I don't want to watch credits. Just the content.

 

And another thing. Why does Now TV limit the number of devices you can link to an account? There is no need. Again, do it how Netflix do it and limit the number of concurrent streams so we don't have to mess about adding and removing devices from an account. And even then they limit how many changes you can make a month! It seems very controlling and intrusive.

Simonpaddy1
Scholar 2

With Apple TVs latest update you can subscribe to channels/services and integrate into the main TV app. NowTV...where are you? Version 1 (2015) is just embarrassing now. 

Anonymous User
Not applicable

It would just be nice for someone to actually give us a response rather than just leave us hanging around. 

Anonymous User
Not applicable

Yes it’s pretty poor, the Now TV app last update date on Apple Store showing 2015, nearly half a decade , yes  - meanwhile BT Sport app have just updated yesterday now giving catch up and a slick app, to go with the 1080p picture quality.

 

 

Anonymous User
Not applicable

The tvOS app is appalling.  Actually, I’d go as far as to say it’s a disgrace.  Genuinely feels like something from a bygone era and it’s shameful that Sky have the temerity to offer it on the platform. 

 

My ATV 4K is a pleasure to use for all the other services to which I subscribe (Netflix, Amazon, Disney Life and iTunes rented content). Rich user interfaces replete with features common to their apps on other platforms. Dolby Vision + Dolby Atmos content where available, and decent 1080p where it isn’t. 

 

But for Now TV, tvOS users are stuck with an app that has clearly been abandoned and stream quality way under par compared to the rest of the industry.

 

Whilst I can get access to a better variant of the app from my webOS TV itself, I have no desire to do so as I don’t use webOS (or indeed even the LG TV remote) for anything else. And even if I were to, it seems to be hamstrung by the same atrocious stream quality versus the other services (I’m guessing it’s 720p? Hello 2009!)

 

I’ve hung on to Now TV for GoT, but with that coming to a close I’m out. Cancelled the pass just now and ignored the pleading offers for me to stay by offering the service discounted to £3 a month. 

 

Unlikely anyone at Now TV cares about my little tale of woe, but please take it as intended; feedback from a previously loyal customer on what needs to be done to improve your service.

 

 

moroboshi
Expert

I honestly wouldn't expect Sky to fix the picture and sound quality issues with Now TV for a long time, not until the satellite business is in serious decline. That's fundamentally the difference between them and Netflix and Amazon, - they're competing with themselves.

 

The future is clearly streaming, but as with any industry which has been around for a long time, incumbents want to cling onto the past until the bitter end, as change is difficult and costs money. You can see the same mentality in other industries. Take cars for example. Tesla are are automotive equivalent of Netflix, all in on the future and pushing boundaries. Meanwhile you have foot draggers like Ford, Mazda and many others who will cling onto fossil burners for decades to come if they can because their entire business model is built around them. 

 

As for the app, yes it's a joke but there is a new one in beta. It went into public beta late last year.

Simonpaddy1
Scholar 2

As for the app, yes it's a joke but there is a new one in beta. It went into public beta late last year.’

 

Unfortunately we’re 9 months out from them soliciting beta testers. In just a few months All4 has launched their app (around December) and then substantially updated it to include functionality with the fairly new Apple TV app.

 

Overall it’s just frustrating that my most used service is essentially unusable on my favourite device. 

Anonymous User
Not applicable

It’s absolutely ridiculous. Now TV on the Apple TV is a joke. It’s just an embarrassment. Compared to the excellent apps from other companies that don’t even run a subscription service. For an app that was early to the Apple TV they have really fallen behind. Get a move on and give the customers what they deserve!
Anonymous User
Not applicable

Anybody got any news or updates of when the update might be released

Hooba
Scholar 3

The beta for the updated app expires in a couple of days - so I guess that'll be the end of that. Not that I'm particularly bothered anymore - I've already cancelled sports, movies, entertainment. The beta was ok I suppose - still a bit clunky. And still the same old 720p and stereo sound - I just can't watch it anymore. Didn't bother with the F1 season pass this year - prefer to watch the highlights on Channel 4, rather than watching it live and suffering the dire quality of NowTV. It's possible I may pick up an occasional sports pass when 2019/20 Premier League gets up and running - but I may have to just make do with BT Sport instead which looks great through Apple TV.  I'm only interested in watching high quality streams - I've spent a good few bob on 4K TV, Apple TV, home cinema set up. Happy to pay a premium for premium product / service - but NowTV ain't it, and I refuse to enter into a lengthy contract with Sky. Sky did make some sense a few years ago - but not anymore. The quality of programming and streams through Netflix / Amazon / iTunes knocks pretty much all of Sky's offering into a cocked hat, and not a contract in sight. BT Sport and BBC for the footy will have to do ...

Anonymous User
Not applicable

Is it really that bad still?? was thinking of taking out a couple of passes but will give it a miss now I think. Completely agree with what your saying tho the other apps have far better quality and like you said no contract in sight. Shame I thought Now TV was going to pull something special out the bag.

Simonpaddy1
Scholar 2

That’s disappointing to hear but not totally surprising. Real shame that whoever is making decisions at NowTV doesn’t want to spend time or money on what could be a killer app - their content and price point is pretty good, but it’s next to impossible to watch. 

moroboshi
Expert

Now TV will always be a sideline as long as the satellite business is profitable. Sky have 1080p and even some 4K on satellite, but of course you'd be up to your neck in contracts and eye watering prices to get it. 

 

Netflix and Amazon have no legacy service to protect, so they can go all in. The same will be true of upcoming services such as Apple TV+ and Disney+. All of these services are 4K Dolby Vision HDR with Dolby Atmos audio. 

 

I don't expect to see Now TV go beyond 720p and stereo audio for a very, very long time. 5-10 years or so. 

Anonymous User
Not applicable

Spot on, not going to happen and if it does there will be a cost.