@Spe if you're talking about adverts during live TV they are regulated and can't be removed.
If you're talking about on demand content then they can be removed by purchasing a Boost Membership for £5 a month.
Promos for Sky/Now content before an on demand show cannot be removed.
Netflix have adverts.
Discovery+ has adverts.
Amazon and Disney+ has said they will be bringing adverts some point.
No doubt Paramount+ will bring adverts.
Also cancel your friend, which is why I’m only paying £2 for boost instead of £6. And have been for the last 18 months.
The progressive fragmentation of what used to be a few key streaming services into more and more services based on individual providers is destroying the value proposition.
Our strategy now is ‘watch and drop’, instead of staying subscribed, The providers are responding with week by week series drops, instead of all at once.
But there is only so much money subscribers have to put into these services, a lesson they haven’t yet quite learned.
Now are responding with offers of multi-month lock-ins. Discounted, yes, but nibbling at the month by month arrangements that have prevailed until now.