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Pre-episode advert/trailer

Just noticed this today (never seen it before in 8 months of viewing) - after selecting an episode of something in the watchlist, a 15 second pre-episode NOW TV advert/trailer for some other TV show played first then it began playing the selected episode.

 

I quite liked having no adverts and trailers on NOW TV Entertainment!

 

Is this the future then for NOW TV Entertainment?

146 Replies
4268
Legend 5
Legend 5

@Anonymous User you could argue same for folk who pay for full Sky,Virgin, BT TV etc. Unfortunately subscription TV does not mean advert free. Of course there are fewer on demand. Adverts are a pain I agree but not huge amount can do.
Please take a moment to click thanks or marked as solution if this answered your question. I am a community contributor and pop on when I can.
Jason-C
Community Administrator

Hi @Anonymous User,

 

The live channels have adverts, as we stream exactly what's broadcast on Sky. Is this what you were watching?

 

If you watch any on demand content (Catch Up or Box Sets) then there shouldn't be any traditional adverts. Occasionally there are promotional videos highlighting what else is on NOW TV, but no adverts for other products or services.

 

Thanks,

Jason

superglo2012
Scholar 2

Nothing has changed in 2021 apparently it is getting worse the layout on the channel is awful you are going back and forth to get to an episode and then back to the season it is ridiculous why did they change the layout it was much easier before the change.

Too many ads I just go back till they stop, as you are paying a subscription there should not be any ads If I wanted to know what was coming next I would check geektown tv as it is more accurate

gavs82008
Legend 5
Legend 5

@superglo2012 

Is the “advert” for NOW content or third party like Tesco? 

Take a look at this link.

https://help.nowtv.com/article/can-i-watch-without-ads

FYI that I do not work for NOW, just a NOW customer trying to help
Anonymous User
Not applicable

I'm glad I'm not the only one that objects to these adverts. They are extremely intrusive. I use now TV to watch light TV programs, I stay away from gruesome shows about zombies and violence yet I'm forced to watch adverts for them without being able to skip. I don't want these images burned in my mind when I'm trying to switch off and relax nor do I want my children watching them.
SeeMoreDigital
Legend 5
Legend 5

Hi @Anonymous User,

 

Out of interest... What were you accessing to watch when you saw these adverts?

Anonymous User
Not applicable

@SeeMoreDigital

 

There's no need to waste people's time asking for more details like this - they are prevalent throughout the Now TV output and are a totally unwarranted and unjustified imposition wherever they appear.

SeeMoreDigital
Legend 5
Legend 5


@Anonymous User wrote:

There's no need to waste people's time asking for more details like this - they are prevalent throughout the Now TV output and are a totally unwarranted and unjustified imposition wherever they appear.


Really,

 

I've very rarely seen one. Which is why I'm interested to know what you guys are watching Smiley Surprised

commanda6
Legend 5
Legend 5


@SeeMoreDigital wrote:

@Anonymous User wrote:

There's no need to waste people's time asking for more details like this - they are prevalent throughout the Now TV output and are a totally unwarranted and unjustified imposition wherever they appear.


Really,

 

I've very rarely seen one. Which is why I'm interested to know what you guys are watching Smiley Surprised


@SeeMoreDigital the trailers/adverts are only on Roku/Roku-based devices . So if you use of the devices. Most of the time you're probably not going to see them.

 

The trailer/adverts are the reason why I don't use the smart box much anymore because I know that every time I do have to watch one of those adverts/trailers. They are becoming more frequent as well. It seems to happen every time I use the smart box now. The vast majority of the time. I now use the LG TV is the trailer/adverts are not on there. The Trailer/adverts used to be far less frequent occurrence. I probably won't use the smart box. Once I add the Xbox One as a device again.

 

It's funny, really. I am the person that maintains the television information topic, so they don't need to tell me what's available. I already knowSmiley Frustrated


I do not work for Now . I am simply a Now customer trying to help I am a Community Contributor This means that I know a lot about the service. But just like you I am still a customer. This means I cannot help you with issues that would involve looking into your account directly. A member of the now TV forum team or live chat will need to assist you with these issues.
Jason-C
Community Administrator

Hi all,

 

@commanda6@Anonymous User@SeeMoreDigital@Anonymous User@Anonymous User@GhostMjr

 

Just wanted to say that I've fed back your comments to the teams that manage these promotional videos.

 

Regarding the confusion around why we do this: Firstly, we see a significant increase in viewing for anything promoted! But also, a common concern we hear from people is that they're unable to find enough to watch. We know there are plenty of great shows and movies on the service, so we're trying every way we can to let people know about them.

 

Appreciate this may not be useful for everyone, but hopefully it goes some way to explain our reasons. I'll respond on this thread when I learn of any changes to the current system.

 

Many thanks,

Jason

Anonymous User
Not applicable

@Jason-C

 

All of what you say may be true (although I don't really believe that NOW TV customers 'can't find' content and therefore need to be force-fed ads).

 

But there is one very big problem, that is totally unique to how Now TV is treating/mistreating its *paying* customers:

 

We cannot suppress or even skip ads that we have no interest in, and which intrude on our viewing experience.

 

This really stinks, which is why I'm out until it changes.

Anonymous User
Not applicable

@Anonymous User

 

Same, I cancelled both entertainment and movies. I'll buy back in if they stop forcing me to watch trailers over and over again. I felt like I'd throw the remove through the TV if I was made to watch an advert for Hooten and the lady one more time.

 

Anonymous User
Not applicable

Talking of "Hooten and the Lady", I watched the final episode last night.  Before it started, there was a trailer for "The Flash" and just for fun, I timed it....27 seconds.  That was followed by an uninterupted 43 minutes of the show.  No advert breaks, just the programme itself.

 

I also recorded the final episode of "The Level" from ITV on my Humax PVR and had to fast forward to the start, through three advert breaks and then through the final credits up to the end of the recording, where I could delete it.  How long did that take?.....Just short of Five minutes.

 

As I previously said, a short trailer, followed by an uninterupted programme is a trade-off which is fine by me when it's up against nearly five minutes of "Thumb hovering" with my remote and I really am scratching my head as to why this is such an issue.  Are people really cancelling and missing out on great shows that they couldn't see anywhere else (For example "Braquo" is back next week on Fox...Brilliant programme!!) because of this?

 

With the four and a half minutes of my life that I saved last night, I could have made a cup of coffee.....Talking of which, the kettle's on, anybody fancy a brew? Smiley Wink

Anonymous User
Not applicable


@Anonymous User wrote:

 

I also recorded the final episode of "The Level" from ITV on my Humax PVR and had to fast forward to the start, through three advert breaks and then through the final credits up to the end of the recording, where I could delete it.  How long did that take?.....Just short of Five minutes.

 



Well I think we have the answer to your complacency about the trailer intrusion right there!

 

If it takes you almost five minutes to skip ads across three breaks and then delete a programme then you're definitely not doing it right (and what's this nonsense about sitting through the credits before you delete? Totally unnecessary).

 

Don't use fast forward, it's far too fiddly: use the skip buttons (that's what they're there for after all). Set your Humax ad skip to +60 seconds and -7 seconds and you will breeze through ad breaks in a couple of seconds.

 

If I was watching and deleting in the way that you say you were I might also not find an unskippable loud and irrelevant intrusion not such a big deal!! 😉

 

Happy watching!

SeeMoreDigital
Legend 5
Legend 5


@commanda6 wrote:

@SeeMoreDigital the trailers/adverts are only on Roku/Roku-based devices . So if you use of the devices. Most of the time you're probably not going to see them.


Hi @commanda6,

 

Thanks for the confirmation... This explains why I haven't seen any of these ads/trailers for a while 😉

 

This being the case, perhaps this entire topic would be better situated within the Roku section of the forum Smiley LOL

Andy
Legend 5
Legend 5

Given this problem affects NOW TV boxes as well perhaps this entire topic should be left right where it is.

Anonymous User
Not applicable

@SeeMoreDigital

 

I 100% disagree - this should not be swept under the carpet as a 'Roku thing'. A vast proportion of NOW TV viewers will have come to the platform via the NOW TV boxes (the manufacturer is irrelevant) that they purchased through a supermarket or online retailer. And lots are angry at this change of terms of service.

Anonymous User
Not applicable

Hi @Anonymous User

 

I have been following this thread with interest and I do respect your viewpoint and displeasure at this feature of Now TV, we all have our "Soapboxes" and you only need to look at some of my "Rants" over the "Continue Watching" feature to know that, that is mine!!

 

I would say that every TV company, over every platform, be it Freeview, Sky or Now TV, promote their shows by a trailer before a new episode,  BBC1 had a preview trailer for some new programme or other at 9pm last night before "The Missing" (I pay for the BBC with my Licence Fee) and it happens all the time.  On NowTV last night, I watched a trailer for "Sport in November" before I watched "30 Degrees in February", I wasn't interested in it (I don't have a Sports Pass and am not likely to get one) but I sat through it...It only lasted for a minute.

 

What I DO DISAGREE with, is the content of the trailers....If I had kids, I wouldn't be too happy with them seeing, without warning, a violent trailer for "The Walking Dead" but I only disagree on those grounds, not for me but for others.

 

At other times, I just accept the trailer/advert intrusion as a fact of life, maybe that is wrong but it is so common, as I say, across every TV platform, you cannot get away from it.  Yes, I bought into NowTV when there were no trailers but I would not throw my box out of the window, because of them....It's still a good service and I can watch things that I wouldn't get to see elsewhere.

 

I realise that "Lots are angry at this change of terms of service", I only need to read this thread to see that but I also see from this thread that others accept the situation.  I cannot agree with all you have said (That's what a forum is all about) but I do respect your right to say it.

 

Personally, I would rather watch a one minute trailer, before the programme than having it split up with advert breaks.  If I was watching a programme on (For example) ITV or Sky it would take an hour, whereas on NowTV I can watch that same programme in about 45 minutes, including the trailer.  It's a trade-off which is acceptable to me.

 

Anyway, I'm not trying to annoy you, I'm just giving you my "Two Penn'orth", for what it's worth.

 

Smiley Wink

Anonymous User
Not applicable


@Anonymous User wrote:

Hi @Anonymous User

 

I have been following this thread with interest and I do respect your viewpoint and displeasure at this feature of Now TV, we all have our "Soapboxes" and you only need to look at some of my "Rants" over the "Continue Watching" feature to know that, that is mine!!

 

I would say that every TV company, over every platform, be it Freeview, Sky or Now TV, promote their shows by a trailer before a new episode,  BBC1 had a preview trailer for some new programme or other at 9pm last night before "The Missing" (I pay for the BBC with my Licence Fee) and it happens all the time.  On NowTV last night, I watched a trailer for "Sport in November" before I watched "30 Degrees in February", I wasn't interested in it (I don't have a Sports Pass and am not likely to get one) but I sat through it...It only lasted for a minute.

 

What I DO DISAGREE with, is the content of the trailers....If I had kids, I wouldn't be too happy with them seeing, without warning, a violent trailer for "The Walking Dead" but I only disagree on those grounds, not for me but for others.

 

At other times, I just accept the trailer/advert intrusion as a fact of life, maybe that is wrong but it is so common, as I say, across every TV platform, you cannot get away from it.  Yes, I bought into NowTV when there were no trailers but I would not throw my box out of the window, because of them....It's still a good service and I can watch things that I wouldn't get to see elsewhere.

 

I realise that "Lots are angry at this change of terms of service", I only need to read this thread to see that but I also see from this thread that others accept the situation.  I cannot agree with all you have said (That's what a forum is all about) but I do respect your right to say it.

 

Personally, I would rather watch a one minute trailer, before the programme than having it split up with advert breaks.  If I was watching a programme on (For example) ITV or Sky it would take an hour, whereas on NowTV I can watch that same programme in about 45 minutes, including the trailer.  It's a trade-off which is acceptable to me.

 

Anyway, I'm not trying to annoy you, I'm just giving you my "Two Penn'orth", for what it's worth.

 

Smiley Wink


Glad to hear you are happy with/complacent about this imposition. Thanks for your vote.

 

Now, back to the issue. Why are the breaks unskippable? That is what makes them such an intrusion (well, that and how loud and irrelevant they are to many).

 

Everywhere, yes everywhere else that I consume visual media I can avoid advertising or trailers if I choose to, by time-shifting/recording/watching a programme when it actually starts not from five minutes before etc etc.

 

NOW TV have decided that this is good enough for the short station idents in the middle of programmes - annoying enough, but skippable.

 

But for these long and intrusive trailers they have decided that we have absolutely no option (other than leaving the room!) but to endure them before we are allowed to view our paid-for media. Not just once but between episodes.

 

In all my dealings with NOW TV about this issue I have never heard any justification for this.

 

That's why I am an unhappy ex-subscriber from a service that I once loved. And I'm not alone.

 

But Netflix is pretty good anyway...

 

Anonymous User
Not applicable

@Anonymous User

 

I 100% agree, they are an intolerable intrusion and this is an awful way to treat paying customers.

 

After two months of failing to get a proper answer from NOW TV despite numerous attempts to complain I let my membership lapse. (They also deliberately  ignore and game their complaints procedure by the way so I will be complaining to their Ombudsman)

 

When I hear that they have finally listened to customers I will re-join, but not until.

 

Unbelievably arrogant behaviour from a supposedly paid-for service provider.

 

Anonymous User
Not applicable

Hi @Anonymous User, @Anonymous User,

 

Yes, I found the adverts so intrusive, I cancelled my subscription. I'd been generally quite happy with NowTV up to that point, but now I've left I found most of the programmes I wanted to watch elsewhere (paid or free). No other paid site I've used (Virgin, Netflix, Amazon) has unskipable adverts. Virgin has adverts for some programmes, and I don't like that, but at least you can skip them and they are rarely as offensive as the NowTV ones I encountered. I'd probably try NowTV again if they removed the adverts completely (or made the easily skipable), but it's not so bad without ruined NowTV.

 

Apart from my own annoyance, I'm just boggled that NowTV can so effectively shoot themselves in the foot. The adverts I saw were for other programmes on the service I was already paying them for, so it's no benefit to them. They claimed on this forum that the adverts were there to help their users find other programmes they like, but no one has posted to say they appreciate the ads. A few people said they didn't mind, or didn't get the adverts, or were able to block with a firewall, but no endorsements. All I can conclude is stupidity or venality on Sky's part.

 

Tim.