@Cally
Sounds like your discounted rate came to an end. This is never a lifetime discount.
Granted you should have received email about it.
https://help.nowtv.com/article/end-of-broadband-contract
Give the broadband team a call to renew to see what can be offered. Make sure to be signed in for the number.
https://help.nowtv.com/get-in-touch/now-broadband-calls/renewing-my-contract
Also your point re cinema makes no sense to me. Are you currently on a discounted rate for this too?
FYI that I do not work for NOW, just a NOW customer trying to help
