@ConorButters Sky quote up to 2.5GB to watch a match on the Sky Go app which is also 720p so it will be about the same for NOW TV (looking at the figure I don't think that includes half-time and pre/post match analysis).
Other figures around here mention about 1.7-2GB per hour.
Currently NOW TV's maximum bitrate is around 4865Kbps (and it's maximum resolution is 1280x720 pixels) which equates to around 2.2 GB of data per hour.
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