NowTV reflects Sky policy - deliver the minimum service for the maximum profit whilst portraying the best face to the customer. i.e it's everyone else's fault that your experience is poor.
All the rubbish about changing TV settings, 50/60refresh rates, HDMI connects - is total nonsense, utter garbage. Watch anything on any generation Apple TV - BBC, Netflix - even YouTube and Freeview catchup channels, maybe not perfect - but certainly watchable.
NowTV is appalling because Sky want it to be that way. Period. They have your subscription money and still attract people with the excellent content they have by delivering premium services like SkyQ. They offer that content on the sub-standard, totally unwatchable platform of NowTV because it's cheap and delivers profit for minimal investment.
NowTV user experience will always be poor because, put simply, they don't need to fix it until enough people moan/move that they then remove/add the 3 lines of code in the system that makes the system unwatchable/watchable. A patch, installed overnight that will cure all these problems. Instantly.
...and the second they do that - the flow of people to premium platforms slows. People being happy with NowTV is the worst possible place for Sky to be....just keep coughing up you subscriptions.
