Boost going up to £6 a month, when it went up to £5 it was a ridiculous increase!
Ad removal and multi access should be separate charges perhaps £3 for each?
HD and surround sound should be standard.
If NOW want to charge for superior picture quality charge for UHD!
Again, you are quoting headline prices, rather than the deals that one can get
Disney+ at £7.99 a month is great value.
Prime Video with Amazon Prime is excellent especially if you use their shopping service regularly.
Netflix at £10.99 for HD, or £15.99 for 4K is barking.
Plus it all depends on which content you find most compelling.
The closest equivalent from Now is close to £30 ent+cinema+boost!
Equivalent to what?
People need to let Now know that they know Now are boiling the frog.
I am sure they have more sophisticated means of measuring customer take up, churn etc. than boiling water.
But how to interpret what you see?