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Took money but no sports activation

Need help with access. I paid via Apple profile on Ipad but the sports membership didnt activate and now keeps pushing me to pay another £34.99



We are all just customers like you here, and can’t help with billing issues like this 😢

You will probably need to take this up with Apple, though you might get some help from Now Live Chat:-

the following link leads you to direct contact with Now Live Chat (via a tiny green circle with a v in it, so keep your eyes peeled for that when you have made your initial choices):-

Avoid ‘Get Help Quicker’ there; the Nowbot, while it means well, doesn’t know its own limitations, and it won’t help you once you get to this stage. Also, don’t choose Request a Refund, even if that is what you want, as that will only deliver you to the Nowbot; pick something else.

Set a Payment PIN on your account so that no-one but you can buy memberships on it.
Check your bank accounts monthly for any other unexpected payments to Now.
That way you can at least nip them in the bud, while you and Now figure out whose fault they are.