Will the Now TV app for Apple TV ever get an update?
The current version is complete rubbish and makes me regret ever getting a Now TV pass.
Unless there is an update my Now TV experience will be very short indeed.
It makes me wonder whether Now TV are waiting for Apple to release an updated Apple TV device (so proving it is not a dead platform) before releasing their own app.
No. Thats completely wrong.
The AppleTV cannot possibly be seen as a dead platform - although the 'current' hardware has been out a while its still as fast and capable as it was on day 1 - and I would even argue there is no need for a new model at all. We are still streaming 4K video and atmos sound and the technical requirements for this haven't changed. We suspect a new one is coming if you look at rumours but that's only going to have a souped up processor to support increasingly complex Apple Arcade games.
You also cannot suggest a dying platform when Apple continually update the software and TVOS is an important part of the Apple ecosystem. In fact.. launching this month is Apple Fitness+ which relies on phone/ipad/AppleTV as its main view screen - and of course in context the AppleTV is probably the best and most sensible device to use for it.
Its going nowhere.
And also.. the app IS coming. There can be no doubt of that. Why the continued delays nobody knows or understands and lack of information from NowTV is frustrating when they last publicly announced on Twitter it was due in September.
Remember, the window we were given was Autumn.. and that doesn't expire until 21st Dec so lets hope its coming in the next few weeks at the latest.
I'm not saying that Apple TV is a dead platform although Apple may decide to deliver something completely different such as something based on the M1 Mac Mini to create a credible gaming platform. I'm just saying that NOW TV may be waiting for some/any signal from Apple before they commit to supporting another platform.
NOW TV don't even have the resources or drive to qualify their ready to go Android TV app on other Android TV products. I think any new platform support creates a major strain on their resources.
If Apple withdrew support for the compatibility container that the current app runs in (also used by the Sky New app), I think NOW TV would just walk away rather than pushing out a more complicated app with all the support that entails.
There is not a chance at all that TVOS is dead even the new HomePod mini speakers run on TVOS. They wouldn’t be investing in allowing Home Pods to work with Dolby Atmos either if Apple TV was dead.
There is clearly a new Apple TV Box coming there has been way way to many rumours leaking about it. Apple just have focused on the iPhone iPad and new MacBook Pro’s. If TVOS was dead it wouldn’t get regular updates like iOS but it does.
Android TV has been far more disjointed then Apple TV by far across the board it has had far far less support from developers and platforms if any platform is dead it’s that one. Half the issue with Android TV is that it’s not unified half the reason I expect NowTV is currently only on Sony.
NowTV will certainly release the new app I’m expecting on the 24th.