@Sally2cats2dogs it depends on what you're watching.
Boost removes ads from on demand content.
Promos for Now content at the start cannot be removed.
Ads during live channel broadcasts cannot be removed (just like ITV etc).
It doesnt matter what you've paid for (i.e Boost) its physically impossible to remove ads from live broadcast TV
Think about it a second.... what exactly would take the place of the ads when watching live and everyone else is seeing them.....
Boost removes ads from on demand content only. Not live TV.