You really must be a "newbie" if you believe Nowtv is for your convenience and not their profit. Nowtv embodies all the worst aspects of Skytv. From the endlessly repeated shows to "new" channels like SyFy which is just Freeviews Horror channel + Librarians. As I have written before, Nowtv is just a poor, sick relative of Foxtv and now has been cast adrift to the whims of BTtv. When you think of Nowtv you can see that it has the worst, cheapest shows on tv. There is very little chance that they will pay for "The Strain S4" just to please their customers. After all, they must have received hundreds of complaints about putting 30 episodes of the rubbish that is the "Librarians" on over a single weekend. What will Nowtv do now that its 4 shows aimed at teenagers are on mid-season break?. I have cancelled my subs in anticipation of the utter dross and endless repeats that will surely follow.