Now tv Rebrand to ''Now''

[Andyydna]

Just updated iphone app and seen that Nowtv are changing to now,  Wonder if this will mean any change to the pricing structure/ service offered? Price promotions mentioned in this article

https://www.thedrum.com/news/2021/03/15/now-tv-rebrands-now-dropping-tv-qualifier

[Enapace]

@Andyydna 

Will be interesting to see meant to be officially happening tomorrow i've seen the new look on iPhone it's a bit lifeless really 

[Andyydna]

Yes looking at the article wording like ''take out a subscription'' is used, purely speculation on my end but sounds like a slightly different strategy to the existing monthly passes.  

[gavs82008]

@Andyydna 

For “now” (pun intended) I don’t see any any changes to pricing yet. 

Although it is something I can definitely see happening at some point. If you take a look at Peacock TV, which is also owned by Comcast their pricing is fantastic, and I really do hope that it’s something we see happen sooner than later. 

[schnapps]

This information of the NowTV rebrand has just been added to the NowTV Help Centre (or meant to say NOW Help Centre) which is going take time for me to get used too when typing out my posts, together with not referring to passes anymore but rather than calling them memberships going forward in the future.

https://help.nowtv.com/article/welcome-to-the-new-now 

[Saint1976]

Customer services email address is still the same for the time being

 

[ukbobboy]

@Saint1976  @schnapps  @schnapps  @gavs82008  @Andyydna 

Well Fellas

Now TV have refreshed their brand to Now, and so the changes to go along with the new image has started.  This forum pages, for a start, now has a black banner, which caught me by surprise.

Although they say in their blurb that prices are still the same, I believe that is "code" for prices are going up in the very near future.

I speculated, a few days ago, that Now is going to target a higher paying clientele, and I believe this "refresh" is the first part of this strategy.

Another code word is "membership", the change from "pass" to membership will probably transition from "subscription free" to "monthly subscription", I presume the timescale for this transition process has already started.

Well, all the above is just speculation on my part but, in my defence, I've seen these code words before and if they behave "true to form" then my speculation will prove to be prophetic.

Until something else happens.

UK Bob

[gavs82008]

@ukbobboy 

For prices to increase this is no different.  Take a look at Netflix and Disney for example, they both have raised their prices recently in the UK. 

Speaking of Netlfix, they call their "subscription" membership. In my personal view this is just no different between Now and Netflix. Of course we know that Netflix continues to give the flexiblity and you can cancel whenever you want. 

This I just don't see happening with Now. What they might do is start bringing back bulk membership deals, currently they are offering 4 months of Entertainment and Movies at around £39.99. 

Have said multiple times across the forum, if they go towards the pricing tiers of Peacock (also owned by Comcast/Sky) then its all the better, being a Peacock subscriber and only paying $4.99 a month for all their content with some adverts its fantastic value for money. 

[Andyydna]

One thing I have noticed is that there doesn’t seem to be much reference to sports mobile month passes anywhere. I wonder if they are being phased out potentially. 

[SweetBlitz]

https://www.nowtv.com/offers

Mobile sports pass membership is definitely there.  I don’t think there would be any plans to remove it. 

[ukbobboy]

@36deedee  @gavs82008  @Andyydna 

Hey Guys

Just throwing out a few more thoughts:

36DD

You said, "... Now is also maybe doing away with their own hardware and focusing on an app based format?".

That would make sense, it would save money and redirect resource into developing their app so that it could stand toe toe with Netflix, Disney +, Amazon, etc.  However, the downside would be their downturn in attracting inexperienced first time users. 

Gavs

To summarise your post, your saying that Now TV have rebranded to either remain the same or become equal with Netflix and the rest.

If that was the case then why spend the money, companies usually spend money as an investment and rebranding to stand still is not an investment.

As for bulk membership, that maybe but they wouldn't need to rebrand if that was on the table, still it would be a good strategy to bring in customers that can pay £40's plus in one go.

Andy

Sports brings in a lot of customers, especially those willing to pay to watch the big games and/or those that love to watch games on a regular bases, i.e. it's a high earner, and is unlikely to be something they would want to get rid of.

As said before, just bouncing ideas out there.

UK Bob

[UKTVPlayapp]

When will the rebrand from Now Tv to Now happen for Now devices I have the blue logo now Freeview box. When I am in the now app it still has now tv on the top left hand corner of the tv.

[36deedee]

Would I be right in thinking that now is also maybe doing away with their own hardware and focusing on an app based format??