Just updated iphone app and seen that Nowtv are changing to now, Wonder if this will mean any change to the pricing structure/ service offered? Price promotions mentioned in this article
For “now” (pun intended) I don’t see any any changes to pricing yet.
Although it is something I can definitely see happening at some point. If you take a look at Peacock TV, which is also owned by Comcast their pricing is fantastic, and I really do hope that it’s something we see happen sooner than later.
This information of the NowTV rebrand has just been added to the NowTV Help Centre (or meant to say NOW Help Centre) which is going take time for me to get used too when typing out my posts, together with not referring to passes anymore but rather than calling them memberships going forward in the future.
Now TV have refreshed their brand to Now, and so the changes to go along with the new image has started. This forum pages, for a start, now has a black banner, which caught me by surprise.
Although they say in their blurb that prices are still the same, I believe that is "code" for prices are going up in the very near future.
I speculated, a few days ago, that Now is going to target a higher paying clientele, and I believe this "refresh" is the first part of this strategy.
Another code word is "membership", the change from "pass" to membership will probably transition from "subscription free" to "monthly subscription", I presume the timescale for this transition process has already started.
Well, all the above is just speculation on my part but, in my defence, I've seen these code words before and if they behave "true to form" then my speculation will prove to be prophetic.
Until something else happens.
For prices to increase this is no different. Take a look at Netflix and Disney for example, they both have raised their prices recently in the UK.
Speaking of Netlfix, they call their "subscription" membership. In my personal view this is just no different between Now and Netflix. Of course we know that Netflix continues to give the flexiblity and you can cancel whenever you want.
This I just don't see happening with Now. What they might do is start bringing back bulk membership deals, currently they are offering 4 months of Entertainment and Movies at around £39.99.
Have said multiple times across the forum, if they go towards the pricing tiers of Peacock (also owned by Comcast/Sky) then its all the better, being a Peacock subscriber and only paying $4.99 a month for all their content with some adverts its fantastic value for money.