...and always has been.
Not a practical option for those of us who only occasionally subscribe. Like currently I do for GoT. (Though I'd regularly get Cinema if it was in 1080p with surround sound like the other services I pick flit between)
I just plain don't watch enough TV, so Sky/Now aren't interested in the thousands of us like that.
I'm sure Netflix and Amazon aren't complaining.
(Might be my imagination, wishful thinking or maybe something to do with bandwidth, but GoT tonight did look better defined)
Exactly, considering Sky charges £5 on top of the bill for HD on selected channels.
From what I recall its only selected Freeview HD channels and the sports that comes as "free" as part of the pakcages. Not sure about the movie channels though.
Either way, its long overdue to get 1080p on Now TV.