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now cinema ads during film?

Debating getting the cinema package but a deciding factor is if they plays ads during the film - I don't mind before it begins but my biggest pet peeve is ad breaks in the middle of a film! Can someone without boost confirm?

3 Replies
Legend 5
Legend 5


As a guess adverts on film content will be the same spread out as ITV and All4. 

For boost it’s not just about removing adverts. Without it you don’t get 1080p quality and 5.1 sound.

Have a read on boost.

FYI that I do not work for NOW, just a NOW customer trying to help

I don't have boost and in my experience the adds are currently only at the start of the films.

Scholar 2

There are no ads during films, boost or no boost, with Sky Cinema