"I cant understand why Now Tv, just dont explain their reasoning"
As I understand it, it's nothing to do with Apple. They just want you buying and using their Roku boxes (hence also pretty much giving them away).
I agree, its a great shame that Now Tv have not sorted this out.
My5, have just launched a new app, looks good and works very well.
Come on Now Tv, stop this poor support, start spending some of your billions and make us a an updated / improved app.