I have to say, ive been a user on and off of NowTV for a few years and only recently decided to re-purchase a pass having heard of the (FINALLY!) 1080p and Dolby 5.1 functionality.
I wasnt too surprised that they are charging extra for this but would expect in time for it to be rolled into the main price and be a standard feature.
With regards to the App, I was very surprised to see my original AppleTV app still languishing in its 1.0 years old version. Having done some research I discovered this was intentional and the app itself hadn't been updated in years.
All we can deduce from this is unsurprisingly NowTV offers their app on a number of different platforms and without a doubt their own platforms (i.e. the stick and box) will always come first - though the PS4 is a bit random to also include, as is the smart TV apps on Samsung.
My criticism here is that when you have a product such as this, and one of its main attractions being that it is (or should be) available across a whole range of hardware devices to encourage as large as possible user-base, you cannot or shouldn't neglect one platform over another otherwise you get to the situation you have now where certain platforms are vastly inferior to others.
For myself, I succumbed and purchased a new NowTV box and am enjoying the 5.1 and 1080p - but i really dont want yet another box and remote cluttering up the place so I am anxious to be able to use the app on the Apple TV at the earliest opportunity.
It just seems like the AppleTV platform is very far down the list of priorities for the NowTV development team. What I would say is that when launching a new product such as NowTV Boost, they should have held back or put far more effort into all the platforms they support, and updated all the apps across the board to be compatible with Boost from day 1. Unless of course they are cynically trying to force people to have no choice but to buy a NowTV box or stick.
Although its still early days I would have expected far more support from launch.
Given that I want to be rid of my new NowTV box as soon as I can, I do wonder though if it took them this long to update the AppleTV app from version 1.0, whether it will just be left to gather dust in the future and any further new functions or updates to the NowTV service will again leave the AppleTV in their wake.
Id like to think that the NowTV development team take the AppleTV app seriously and make an effort to keep it up to date going forward.
