You should not give too much credence to the Kremlinologists who have seized on this announcement and are erecting vast structures of speculation based on their own unsupported interpretations of what it might mean. All different, you will notice 😜
If you want an answer from the Now TV staff it might be best to tag them in.
@NOWTV-Team Are you able to provide an update if at all on the Boost Pass for 1080p?
It would be great to have this but have been thinking about cancelling at next renewal as we seem to watch netflix and prime much more these days - both of which offer 5.1 sound and 4K which makes Now TV seem like the dark ages. Therefore am not sure if I would stump up extra - though maybe if like Netflix it also included extra simultaneous streams and 4K in a native app on my Android TV