Sky will move their customers to streaming via either Sky X or by allowing the Sky Q boxes to run with the satellite dish unplugged.
Given how many on here are cancelling because they are going to pay more than £99/annum, I don’t see many signing up for full blown Sky for a minimum of £25/month. Sky need Now TV to compete with Netflix, Prime and Disney +. And nothing to stop the likes of HBO launching in the UK.
I'm on a £5.99 retention offer until February, compared to what you get with Netflix and Disney+ I simply won't be willing to pay much more, so if the next offer is much higher I'll be leaving.
I have been a customer for a very long time.