Mediabug is a twice-yearly report looking at the habits and trend of media consumers in the UK.
The latest report is out now (if you have a spare £3,500, that is). A summary of some of the findings can be found here.
There's a section on Now TV. It looks like about 5% of the UK online population use Now TV, with the Now TV box in 3% of homes.
There's very little crossover between Now TV and Sky homes, so it looks like Now TV is a beneficial extra for Sky - reaching customers they wouldn't otherwise get.
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Those little green stars by my name mean that I'm a Community Contributor - not Now TV staff. I just try to help out if I can.
Going by the population being 65million that would mean there there are 3.25million customers on now TV. Pretty impressive considering the age of the service and the fact that it is still maturing. I wonder where now tv will be this time in 5 years
Going by the data provided, it shows Sky is more confident about NOW TV not clashing with their existing products, which should allow NOW TV to mature as seen by providing 720p HD live streams for Sky Sports to most devices.
Marketing NOW TV as a non-Sky branded product has certainly helped.
@Anonymous User I think that you have misread, it says 5% of online population. Which is considerably lower than the UK population. But still shows it is relatively popular. I wonder how many people use it as an add on to Virgin or Sky?