I had a chat with a Senior NowTV Staff Member yesterday about this and he confirmed that non BT customers will have access via the NowTV App on the Youview Platform (across most boxes) to watch content via your Cinema, Entertainment, Sports, Kids & Hayu Passes where i am in the same boat has you not being a BT customer.
When i asked him about is the above going to happen tomorrow the 21st of February inline with the BT live switch on date he wouldn't confirm and just said very soon for non BT customers.
I think it's going to be very soon and not months or years where i have been told to keep an eye out for further news updates in the next coming couple of weeks.
If it was years or months i doubt NowTV would have recently added this last paragraph on this linked article below.
I am going to check the NowTV App tomorrow morning just in case the update miraculously appears on my Youview box for non BT customers (you never know).
Otherwise i will have to be patient and have to wait a little longer where i am expecting the NowTV App to be updated very soon for non BT customers based on the reliable information i was given from a trustworthy NowTV Senior Staff Member who has always given me correct information in the past when and where he can.
You could ask live chat, but i would guess they wouldn't go off script and just say coming very soon.
For those who are BT TV customers it looks like all the TV packages have been completely revamped.
A quick copy and paste of the super package.
24 Month Contract
The question is, what would this mean for watching Now TV across other devices, could it still be done?
Either way I am still content with my current Now TV at £11.48 for Entertainment, Movies and HD Boost (at least until May when my deal finishes).