So you are doing a mini marathon. Deeply engrossed in the box set then in-between episodes a now TV programe advert appears. This advert is not skipable and destroys the concentration built up. So Far the adverts I have seen have been irrelevant or I have on watchlist anyway. Netflix does not do this!!! once I've finished the box set I'm on , I may not renew my pass. Such a shame . You should have a trailers collection for people to watch instead of forcing them on people and spoiling the session. This would be a good addition to your service and solve the problem