@mightywhites92 are you sure that's not the 4 month movies bundle, at this often retails for that price? I've not seen any boxes with kids passes advertised anywhere (and £25 would only be a £2 saving on the full price if it was kids).
Ah, yes I've just seen its mentioned on the Sky announcement.
'The NOW TV Kids Pass will also be sold in Dixons, Argos, Tesco, ASDA, Sainsbury’s and Amazon at £24.99 as a NOW TV 4 Month Kids Pass Box bundle'
Well spotted! Shame about that basic price point though, it's not much of a discount compared to the other bundles they offer. Will have to see if individual retailers drop the price further in time like they do with the other bundles.