Is there any sensible reason for Now TV not being available in HD on PC?
I bought Now TV membership in order to watch some series in my laptop. At no point I was told that the streaming service was different for PCs than for PS4s, smartphones or the other devices. I have used Netflix, Amazon Video, Hulu and secondary websites and at no point I had an issue watching something in an acceptable quality in what now is the year 2021. At this point in time I don't think there can be any reason for a purchased service to be in low quality by default. This is unacceptable and a scam.
As a guess NOW haven’t upgraded the player for HD by now is down to the wait for the Amazon App Store to be part of Windows 11.
FYI that I do not work for NOW, I am simply a NOW customer trying to help I am a Community Contributor This means that I know a lot about the service and like you I am still a customer. For any account issues you’ll need to contact staff via customer support.