I have recently returned to NowTV, having previously unsubscribed in disgust when, unlike any other platform at all, they forced ads on subscribers who didn't want to pay extra. The only reason I re-subscribe now is to watch one TV series, and then I'll be off again - but, in the interests of a more pleasant watching experience, paid the £3 (6£ without offer) extra for Boost.
Even now, though I don't have ads, I am subjected every episode to the same trailers for other NowTV content which I can't skip or forward. It's tedious and annoying - and to make the matter worse, as I'm watching Game of Thrones with my partner who's never seen it, the trailers are for Game of Thrones and contain several spoilers. It's utterly frustrating and I can't wait to complete the series and get rid.