See if signing out of the NowTV App then login with the account details that you used to buy the one day sports and then see if by attempting to watch a live sports channel again triggers you pass into action.
If the above doesn't work, maybe try attempting to watch the sports pass on another device (assuming you have one) then if the other device plays then jump back to the previous device that wasn't playing your pass.
Bit of a long shot, but worth a go.
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