Thanks for getting in touch with us.
As you mentioned, YouView NOW TV content can only be offered as SD currently. There are no current plans to develop this but it may be something that's explored in future.
I do understand this may not be the ideal method of viewing content for your needs. You may find one of our other supported devices suit this better.
I apologise for any inconvenience it's caused you.
NOW TV Team
Worth noting @joseph71 that the Sky Store app is being removed from YouView on November 30th.
Its really poor that NowTV havent upgraded the app on Youview. I recently resubscribed and couldnt remember why I cancelled last time a few years ago. Oh yes, it was the terrible quality - its like every film was recorded on a potato.
NowTV will be left behind by the likes of Netflix. People will wonder what's the point of paying top whack to NowTV when they cant be bothered to invest in their youview subscribers. You will lose me as a subscriber if you don't start streaming in HD.
What else did you expect, if you were watching MASH? 😜