@Anonymous User Yes that’s correct but there’s no info yet (as I understand it) as to whether or not BT Sport will be available to NOW TV customers who do not have any customer relationship with BT, whereas the big prize seems to be opening up an easy route for BT customers to get NOW TV. Hopefully it will be flexible both ways, but to date it seems that BT has kept a fairly tight rein on ways to get BT Sport (and there are definitely cracks in that portfolio that are letting a fair few people slip down and be shut out of being a BT Sport subscriber - they miss out too on an extra few quids though I suppose!)
As £££ is the God of all companies it is unusual that BT keep there Sports channels shuttered unless you are a BT customer, Sky ( stand alone subscription) or Virgin (part of there full house package or stand alone subscription) it is a well known fact that when BTSports launched and they were giving it Free to any BT broadband subscribers they were loosing cash hand over fist.
You raise a very good point @dr_necessitor I hadn't given any thought to whether BT Sport on NowTV would only be open to BT customers. I think it will be open to anyone buying directly via Sky/NowTV as Sky will be retailing (they have wholesale selling rights on their platforms) the channels so you won't be buying via BT but rather via Sky/NowTV.
On this link https://www.sky.com/help/articles/get-bt-sport-on-sky it states
Under the agreement, Sky will receive wholesale supply of the BT Sport channels enabling us to offer our customers access to every single match of the Premier League, the UEFA Champions League and Europa League shown on Sky and BT channels through one simple Sky contract.
This will be the first time Sky is able to provide BT Sport to our customers directly as part of a Sky bundle or on a standalone basis and across all Sky platforms, including Sky Go. BT Sport will also be available as an app on NowTV boxes.
1080 50fps will be way to go for NOW Tv. Extremely annoying people say here if they do 720 50fps even would be fine. No its not fine, it needs to 1080 at 50fps. Please get inspiration from BT sports or Kayo Sports Australia. They have been delivering 1080p 50fps with charm, I am getting BT sports for free with my broadband. Kayo sports is almost £13 per month. if they can deliver why not NOW tv. It look like they are hiding behind fake news that 1080p streaming is coming to NOW TV, to borrow more time. Its a humble request to NOW Tv officials please read this consider our request and give official reply on this.