I didn't misunderstand your question. I work for Now TV and can you tell you that all updates are managed by Apple. We provide the information to them and they then build an update around that information and roll it out. And as i said we are currently working with Apple to roll out an update based on feedback from the forum and test users.
I'm stunned that sometime of such technical ineptitude manages to hold a job. You have no idea how apps are developed.
Apple TV 4 apps are written by third parties, ie.Netflix, the BBC, and Sky. So stop trying to excuse Sky's contempt for paying customers. Sky could have updated the Apple TV Now TV app dozens of times by now if they had given a damn.
I have joined NowTV to watch Twin Peaks and excited about it.
But there are two things that are really irritating on the newer Apple TV App.
1. If I have been watching NowTV, open another app and go back into NowTV I am greeted by a black screen. It's impossible to do anything or quit until I go to close all apps.
2. I cannot find a recently watched so if I have been watching a series I need to start all over and search again.
I think it’s safe to say NOW TV has no intention of supporting Apple TV, presumably because they’d rather people bought their own hardware box instead. Really, the company should stop stringing everyone along, and either port the iOS app (which is fine), kill the Apple TV app entirely and echo Amazon Prime Video in allowing full AirPlay between iOS and Apple TV, or just stop all support for Apple TV entirely and risk losing subscribers.
The only reason I still subscribe is because it’s cheaper than buying the few shows I still watch over getting them on iTunes or grabbing a DVD. But the experience is now getting to the point it’s just not worth it. No search. Black screens. Broken loading. Duplicate episode lists. Hardly any subtitles. No favourites lists. Etc. I’m sure we’ll again hear how “hopefully” there will be some news “soon”, but this is the same thing we’ve been hearing for two years now. And if it quacks like a piece of abandonware, it probably is abandonware.