The app has already been developed, approved and released in Ireland. I imaging the core base is 99% identical to the UK version so the app is basically done.
The apple tv non update and lack of boost stops me using NowTV. Their is no excuses the app hasn't been updated and released with boost support in the UK yet.
It's somehow fitting that Now TV finally goes 1080p SDR with 5.1 audio as the completion is across the board (Netflix, Amazon, Disney+, Apple TV+) in 4K HDR with Dolby Atmos audio. Rather sums up how behind the times Now TV has always been.
As for the apparently never to be released app, I was in the beta and it was a rather uninspiring experience. The app is bare bones and whilst still a big improvement over the hopeless current version which has been stinking up the app store for several decades it's still not up to much.
I'm not fussed in all honesty. With Thrones over I haven't watched Now TV in ages. When my current offer runs out, I suspect that will be when I part company with Now TV for good.
Whoever is developing the app to which I’ve been told is sky R&D surely must take responsibility. They have allowed the nowtv app to stay on platforms for 4 years without an update. As I’ve said before they clearly looked after there core buisness and the TV side and ignored the steaming side. As you have said you was a beta tester and judging by the looks of things it doesn’t sound great. Amazing though how they can bring out Hd boost and increase picture quality but not update an app.
I have to say, ive been a user on and off of NowTV for a few years and only recently decided to re-purchase a pass having heard of the (FINALLY!) 1080p and Dolby 5.1 functionality.
I wasnt too surprised that they are charging extra for this but would expect in time for it to be rolled into the main price and be a standard feature.
With regards to the App, I was very surprised to see my original AppleTV app still languishing in its 1.0 years old version. Having done some research I discovered this was intentional and the app itself hadn't been updated in years.
All we can deduce from this is unsurprisingly NowTV offers their app on a number of different platforms and without a doubt their own platforms (i.e. the stick and box) will always come first - though the PS4 is a bit random to also include, as is the smart TV apps on Samsung.
My criticism here is that when you have a product such as this, and one of its main attractions being that it is (or should be) available across a whole range of hardware devices to encourage as large as possible user-base, you cannot or shouldn't neglect one platform over another otherwise you get to the situation you have now where certain platforms are vastly inferior to others.
For myself, I succumbed and purchased a new NowTV box and am enjoying the 5.1 and 1080p - but i really dont want yet another box and remote cluttering up the place so I am anxious to be able to use the app on the Apple TV at the earliest opportunity.
It just seems like the AppleTV platform is very far down the list of priorities for the NowTV development team. What I would say is that when launching a new product such as NowTV Boost, they should have held back or put far more effort into all the platforms they support, and updated all the apps across the board to be compatible with Boost from day 1. Unless of course they are cynically trying to force people to have no choice but to buy a NowTV box or stick.
Although its still early days I would have expected far more support from launch.
Given that I want to be rid of my new NowTV box as soon as I can, I do wonder though if it took them this long to update the AppleTV app from version 1.0, whether it will just be left to gather dust in the future and any further new functions or updates to the NowTV service will again leave the AppleTV in their wake.
Id like to think that the NowTV development team take the AppleTV app seriously and make an effort to keep it up to date going forward.
I fully echo those words. The Apple 4k box is a great device and like others have mentioned I’m having to watch the hd boost on a nowtv black box which is very sluggish. I also have firetv 4k device but of course you can’t get nowtv on there. Simply put I just want one device to watch all streaming content on and can only hope the development team get a move on. As I said in a previous post a user on avforums spoke to someone the other day from sky and it is believed the app will be rolled out January 2020 how credible this is I don’t know.
For me, that device should be my Apple tv 4k.but in fact I’m having to use the Roku Streaming Stick+ because I refuse to revert back to using the old v1.0 app on the Apple tv 4k. I’m told that another Beta of an improved version of the new Apple tv app is “coming soon”.
As I said earlier, the AppleTV is hardly to be considered a 'marginal' device and is far more ubiquitous than almost any smart TV's built in app. Its hardware is fast and capable and although my 4K appleTV is now 2 years old, it still performs way faster than my brand new NowTV box (which I grudgingly bought)
I dont understand why its so far down the priority list.
Personally speaking I want my AppleTV 4K to be the only set top box i have, and its frustrating as it SHOULD be - its just the woefully neglected NowTV app thats letting it down.
Again, Im surprised that NowTV have allowed this situation to happen, and that they should be making sure that practically EVERYONE has the option of opting for the Boost add-on. Think of all those extra £3 per month they are denying themselves whilst they have left some platforms behind. Very strange business decision to be fair.
One further thought (and im not biased as I have an appleTV!).
Personally, I would not rely on any Smart TV built in app. There must be so many old TVs out there, who's Operating Systems haven't been updated in years, and the app ecosystem left in the dark ages.
If you have a (modern) set top box / stick, then you should feel a bit more comfortable that your apps will get a bit more TLC from the developers. Also, should your device eventually become outdated its easily replaceable without having to change your entire TV.
If I were NowTV, I would not supply any apps for Smart TVs natively, and concentrate on other consumer devices.
Of course my list would start with an AppleTV, but I guess thats not the most common out there - but certainly apart from their own Box and stick, they should also support Roku, FireTV, Xbox/PS4.
There are other more obscure makes and manufacturers of streaming devices but I see no reason why they should not concentrate their efforts on the more popular ones.
They are clearly spreading themselves too thinly, and allowing some to be neglected badly (Apple TV!).
Surely its time to drop support for Native apps on smart TVs.