I honestly wouldn't expect Sky to fix the picture and sound quality issues with Now TV for a long time, not until the satellite business is in serious decline. That's fundamentally the difference between them and Netflix and Amazon, - they're competing with themselves.
The future is clearly streaming, but as with any industry which has been around for a long time, incumbents want to cling onto the past until the bitter end, as change is difficult and costs money. You can see the same mentality in other industries. Take cars for example. Tesla are are automotive equivalent of Netflix, all in on the future and pushing boundaries. Meanwhile you have foot draggers like Ford, Mazda and many others who will cling onto fossil burners for decades to come if they can because their entire business model is built around them.
As for the app, yes it's a joke but there is a new one in beta. It went into public beta late last year.
‘As for the app, yes it's a joke but there is a new one in beta. It went into public beta late last year.’
Unfortunately we’re 9 months out from them soliciting beta testers. In just a few months All4 has launched their app (around December) and then substantially updated it to include functionality with the fairly new Apple TV app.
Overall it’s just frustrating that my most used service is essentially unusable on my favourite device.
The beta for the updated app expires in a couple of days - so I guess that'll be the end of that. Not that I'm particularly bothered anymore - I've already cancelled sports, movies, entertainment. The beta was ok I suppose - still a bit clunky. And still the same old 720p and stereo sound - I just can't watch it anymore. Didn't bother with the F1 season pass this year - prefer to watch the highlights on Channel 4, rather than watching it live and suffering the dire quality of NowTV. It's possible I may pick up an occasional sports pass when 2019/20 Premier League gets up and running - but I may have to just make do with BT Sport instead which looks great through Apple TV. I'm only interested in watching high quality streams - I've spent a good few bob on 4K TV, Apple TV, home cinema set up. Happy to pay a premium for premium product / service - but NowTV ain't it, and I refuse to enter into a lengthy contract with Sky. Sky did make some sense a few years ago - but not anymore. The quality of programming and streams through Netflix / Amazon / iTunes knocks pretty much all of Sky's offering into a cocked hat, and not a contract in sight. BT Sport and BBC for the footy will have to do ...
Is it really that bad still?? was thinking of taking out a couple of passes but will give it a miss now I think. Completely agree with what your saying tho the other apps have far better quality and like you said no contract in sight. Shame I thought Now TV was going to pull something special out the bag.
That’s disappointing to hear but not totally surprising. Real shame that whoever is making decisions at NowTV doesn’t want to spend time or money on what could be a killer app - their content and price point is pretty good, but it’s next to impossible to watch.
Now TV will always be a sideline as long as the satellite business is profitable. Sky have 1080p and even some 4K on satellite, but of course you'd be up to your neck in contracts and eye watering prices to get it.
Netflix and Amazon have no legacy service to protect, so they can go all in. The same will be true of upcoming services such as Apple TV+ and Disney+. All of these services are 4K Dolby Vision HDR with Dolby Atmos audio.
I don't expect to see Now TV go beyond 720p and stereo audio for a very, very long time. 5-10 years or so.
Unlikely to happen in the near future and neither is 1080p, as don’t think Sky / Now TV have the expertise in house to develop apps to the same standard as BT Sport and BBC IPlayer, Netflix etc. And neither do they have the infrastructure by the looks of it to stream HD content without it being heavily compressed at low bit rate and ridiculous frame rate conversion. This is where technology companies like BT, BBC, Netflix have an edge as they have the know how and expertise to video stream content at high quality.
It’s good that other players like BT and Amazon Prime are getting into this game and will hopefully improve things for consumers in the long term by offering a superior product in terms of quality and are also more affordable.
Hoping Netflix and Apple+ join the bidding for live sports rights in UK, wouldn’t that be great - fluid 4K and 1080p 50fps video streams as standard and a great app to go with it.