So I finally got this from Now TV, sigh…
Thanks for getting in touch and apologies for the delay in responding.
I understand you're having issues with pausing the Live TV channels and appreciate you bringing this to our notice.
We want to be able to help our members with all the features that ensures a smoother viewing experience across various devices.
However, we have raised this to our Team of developers who have investigated and can confirm there is no functionality (or never been) to pause on linear channels via Apple TV.
Hence, we'd apologise for any inconvenience caused.
Reply to this email without changing the subject line, and we’ll get back to you as soon as possible.
To make sure you don’t miss an update on your case, add NOW to your safe-sender list or address book so the emails land in your inbox and not your junk folder.
Looking forward to hearing from you,
The NOW Team
to be fair, @jetbootjack I feel your pain but this is simply indicative of a much wider problem.
Disparity of functionality across now's supposedly supported platforms.
Not all platforms are equal, and for whatever reason Now feels that its perfectly acceptable for some things to be present on some apps and not on others.
For your Live pause... its not something they ever implemented on the AppleTV app - but then that just joins the queue of other things they left off that others have on other devices... boost with 5.1 being the main one of course as extensively discussed in the other thread.
Ive always said.. a service like Now that charges the same regardless of your platform of choice.. should provide functional parity across ALL devices. You shouldn't have to choose based on what they support - if they cant provide 100% functionality on a platform then it shouldn't be supported at all in my opinion.
We might presume that the paradigm Now experience was that provided on the Now stick, and that all provisions of Now on other devices aspire to that.
However, we have a dilemma, in which each other platform has its strengths and limitations; should Now not play to those strengths on that platform (probably not, for consistency across platforms)?
But should Now not provide the app on platforms where the platform limitations mean that certain paradigm Now features can’t be implemented, as best they can?
I’m thinking here of Fing, a useful app and very powerful on Android, but very limited on iOS, due to Apple’s rules about what iOS apps can and can’t do; but Fing nevertheless provide what they can, and I think this should be the model for Now also.
That all seems rather non-sequitur to the fact that Now lists the Apple TV as a device that can pause live TV in their FAQ.
The limitations or not of Apple’s policies have no effect on Now’s provision of basic functionality they say they already offer but in fact do not…
Yes, it would indeed have been a non sequitur if I had been replying to your posting, but I was in fact replying to @nst‘s posting, as the @ implies.
Unfortunately, perhaps, posts in a thread appear in strict chronological order, and you had made your posting before I was in a position to reply to @nst
And I do agree that Now ought to implement Live Pause on Apple TV, or at the very least, not claim that it has it when it doesn’t 😢
Apart from needing a thesaurus to understand most of your post... 🙂
The point here is the live TV pause functionality which is apparently advertised as working.
This functionality has nothing to do with the idiosyncrasies of the AppleTV platform or app - a more suitable example would be the lack of support for the scroll wheel on the remote for example.
I think its more than reasonable to expect an advertised function to work - especially when its a simple as pressing pause on a remote which would be the same on any platform I assume.
My point still stands though - if they want to miss of chunks of functionality on certain platforms but still offer the 'Now' app and service.. then depending on whats missing they shouldn't really be charging the same to users of that platform. Best example of this being the current issue of Boost not supporting 5.1 for the last year - this sub-boost package should not cost the same as boost on other platforms where they manage surround sound for the same price. In my opinion.