As I mentioned in my previous post, it's very clear on NOW TV's web site how much their services are supposed to cost (click on Buy Sky Sports Pass to reveal the costs), so if Apple are charging the wrong prices it's their responsibility to sort the issue out.
Edit: Here's more pricing info: http://www.skysports.com/nowtv?DCMP=ilc_skysports_moredropdownlink
Needless to say, if Apple continue to fob people off in this way, I suggest you protest with your money and buy a NOW TV box to view NOW TV content!
• If I've been helpful please press the THANKS button • If I've been really helpful please also press the ACCEPT SOLUTION button • Please note: I'm not a NOW TV employee, I'm a regular NOW TV customer, like you! •
• LG TV 1 = Model no: 43UH668V | Software: 04.30.70 | OS: webOS 3.31 • LG TV 2 = Model no: 65UH770V | Software: 04.31.10 | webOS •
• All TV's = NOW TV app: 2.27.0 | Post Processing Features: All disabled • Networking Spec = ISP: Virgin Media (75Mbps) | Devices connection type: Wired | IP address type: Fixed (device permitting) •