@RichD im totally with you.
I cancelled my cinema pass and my boost pass a while ago. I still watch a fair bit of content on the entertainment pass and as I was never getting the 5.1 I was paying for anyway.. plus the non-fullHD picture is actually very good or at least completely passable for a streaming service...ive kept that one going.
But NOW will not be getting my money again - over 18 months of support promising that 5.1 was coming and never did. For many many reasons weve gone over and over in here its just unacceptable. 5.1 works for live on AppleTV... its has done for over a year now yet when you ask NOW they deny it.... therefore of course the app is capable of 5.1 (the box certainly is!) but for some reason they have not allowed it on the on demand content for reasons that are unfathomable.
@RoyB - call it pique if you like but don't make excuses for NOW. The way they have handled this is appalling. They need to explain to customers that choose to use an AppleTV why they cant have 5.1 on demand. Its a bit embarrassing trying to explain why their app is incapable of something that they provide on most other supported platforms and in itself is a decade old and since surpassed by 4K and ATMOS which other apps on AppleTV have no difficulty providing. They have to remember they are in a competitive environment and their offering needs to be compelling.
Furthermore as @Handsomeinked has said, to think of 5.1 in 2022 as an optional extra is laughable... HD and 5.1 should be a baseline in modern streaming services.
What I find interesting is that NOW as a company seem to think that sub par service is something that people will both pay for and put up with.... As Netflix will tell you.... in the cost of living crisis that we are really only at the beginning of, most people start to cancel the non essentials and Netflix is seen as non essential by many people given their drastic drop in subscribers. I think for Netflix those subscribers will return but in a more discerning way i.e. Pay for 1 month when theres enough content available and binge it all then cancel again. NOW will end up in a much worse state than Netflix - I imagine its the first thing people will cancel - especially as they have the cheek to charge £5 a month for a boost pass - theres a £5 saving straight away that most people could make.
I certainly can see NOW in the months ahead losing many subscribers.
