Just read something that said your TV's running Amazon's Fire OS, and since the Now TV app was just rolled out to Amazon devices today, and vice versa, I'm guessing the roll out for the TV OS will probably take a little longer.
Check out this link
It states all other “Fire devices” launch early 2021
You should be able to get the NowTV App on the JVC Fire 4K models (according to these two NowTV articles).
Ignore the 2K reference on the second link under Smart TV's where i am assuming it's a typo (unless JVC sell a 2K model).
Be patient and i would have thought the App will be available in the next 48 hours (maybe keep checking and doing a search under the JVC Apps Store).
Me neither. It’s very frustrating. I suggested a JVC Fire TV for my old man, and as a Now TV subscriber myself at home on my LG, was excited to hear he would be able to get access to all the great content. It’s still not there as of writing on 18/12/2020. It’s very poor to be honest. As a pensioner it would have made his Xmas to be able to watch the box sets and movies. I don’t know whether the blame lies with Now TV or JVC but it’s making me rethink my continued subscription. It really is shocking that in 2020 people are unable to watch what they want when they want.
What’s confusing is that the Sky cooperate announcement states “All other Fire devices” will be early 2021.
Whereas Now TV articles state it’s launched.
Just to follow up from my post.
Fire TV edition 2K (2020 models)
Assuming you are a UK customer and not based in the Republic of Ireland, where it looks like NowTV have updated their Help Article in the last day or so and there seems to be not that many JVC Fire TV models currently listed available with the NowTV native inbuilt App.
If the app is not available to download, then I suspect it hasn’t been supported yet from Now TV.
Unfortunately there is no confined date when the remainder of Fire devices will have the app available for download.
I have an JVC fire TV 49" and was disappointed the app is not yet available.
There appears to be no good way to contact the developer to find out when this will be released.
I cannot believe that if it's released on other 4k fire devices that the process to release on these TVs is overly complex.
I am working around it with a PC attached to the telly for now.
Some updated information would be appreciated!
I'm a long time customer of Now TV I have found that they're internal policy, of not making any major announcements until they're ready, is for all intent and purposes carved in stone. So it's very unlikely that your plaintive cry will make them change they're collective minds.
Unfortunately, like the rest of us, you will have to wait until Now TV are ready to make an announcement and, unless you know someone on the inside, you will only get to know about an update or major event when we all know.