Well, its fair to say we won't be getting the new app before Christmas!
Shame on you, NowTV for badly neglecting what I can assume is a significant number of customers who would like this.
Now, by significant I dont mean majority - as clearly not a majority have the apple TV, and also I have to take a guess that next to none are actually using the current NowTV app anyway. Perhaps thats why they have neglected it so far as their statistics would show that the AppleTV app is the least used app in their 'repertoire'.. (shocking surprise there!)
So, financially thats a significant group of customers that would have been very happy to pay them an extra £3 a month, especially over christmas for the Boost function.
In fact I would go so far as to suggest that tomorrow (Christmas day) there will be a very large number of people who have been gifted a NowTV pass... imagine the disappointment with those new customers who excitedly download the app on their AppleTV (an advertised available platform) only to find that it is, basically, not fit for purpose. These people will either be very disappointed, or in a small number of cases will have another platform available for them to use such as a games console or smartTV app - but they would have preferred to use their appleTV. Of course... you will also lose them at the end of their free pass... as if the experience has been under par.. there's another potential new paying customer lost.
Anyway, shocking lax attitude - and no communication.
Look, I know that this is imminent... but releasing it in January seems to be missing the critical Christmas market.
As an interesting PS... having spoken to Sky recently im now aware that NowTV is a totally separate entity - nothing to do with Sky. Sky only provide the content to them. Interesting and also goes to show that it isn't the big corporation Sky who are responsible for this situation.
