They have "scripted" answer.
It does not mean anything
Comcast strategy is to adopt his own media center (https://www.theverge.com/2019/7/25/20727317/nbc-universal-streaming-service-launch-date-2020-comcast)
But things can change (we hope)
If you read that article it says their upcoming app will be based on the UK's NowTV app. I think they'll keep NowTV here and launch the newer app elsewhere, initially at least. I'm quietly confident a new version of the NowTV app will soon make its way onto Apple TV.
And still nothing....
I'm now waiting to see if the new NowTV app is released before Virgin Media can get fibre to our street. About two years ago I thought it was a sure-thing that the app would be refreshed first, but I've since seen Virgin doing a couple of surveys, so it could go either way now.
What's strange is that the iOS app is quite good (relatively speaking) so I'm not sure why they didn't just do a port of that as an interim. Very disappointing.