I don't blame you at all, and many of us agree with you.
I paid for a one-year subscription when I took the (Black Friday deal), but even though I got a good deal for (12 month Sky Cinema & Entertainment Pass - Just £99), I'm still not happy with the quality of the Films.
I hope Sky/Now TV Technical team look at our comments seriously and at least update us since we are their paid clients.
Upon renewal, I shall not renew if the situation is still the same and I may follow your steps.
I've just downloaded the Beta version of the new Beta App, it would be amazing if Now TV (and also channel 4) joined the Apple TV App ... it would make this box the box to go to.
How did you get the beta version of the app?
Well, All4 have made their move - within a few months we have had an app, an app redesign and now full integration with AppleTV “up next” functionality.
NowTV are out here on their own at the moment then... The NowTV service will be killer the moment they bring this over!
Indeed, excellent move by Channel 4 as their ALL4 streaming service is fully integrated with Apple TV.
Also, ALL4 will also appear as part of recommendations in the Apple TV "TV Application"
Come on Now TV, at least tell us what is going on, please?