I think I've found the solution
The reason you get the login 1610 error is because the email you used to sign up with now tv is the same as your Apple ID which your Apple TV will recognise as being linked with the store.
I use iCloud for my email address which allows you to create an alias account that is still linked to your regular Apple ID
I found the best way to login to Now TV on the Apple TV is:
Create an alias email address in your email provider of choice, I use iCloud so created an alias email address in mail preferences on iCloud.com
Then login into now tv and change your email to the new alias.
Then log in with the new alias on the now tv app in Apple TV.
This should then work.
Your original email is still valid and the alias just re routes any mail you get to the original email address.
Hope this helps. It worked for me without having to reset my Apple TV
I’m now encountering this issue now the Beta isn’t running anymore.
I’m not changing my email address (also an iCloud email address) because that’s a workaround and not a solution. The email worked fine with the Beta app.
Please sort this.
I'm experiencing this issue and having spent a solid hour trying to find a solution still nothing? Can Someone at support give an update on a permanent fix to this issue? I have Amazon Prime and Netflix and don't run into this issue with either of these applications
Yesterday I logged out of Now TV on my Apple TV 4K and my son logged in so we could watch the cricket on his sports pass. He logged out when the game was over. This morning I’ve gone to login and have been thwarted by “Apple login forbidden 1610”. My login email is not my Apple ID one and never has been.
so far I’ve tried:
* logging in to my Now TV ACCOUNT which is fine
* changing my password
* restarting Apple,TV
I still can’t login, can anyone help!
So I've now created a brand new email address, updated my Now TV account and STILL get the "Apple login forbidden (1610) error" on the Apple TV
How can a company as successful as Sky have such a problem that's been around for so long?
Please don't ask me to reset my Apply TV4K as this just not a viable option.