Why am I paying to view adverts?

[Trippy]

I subscribed to NowTV yesterday to watch a series, but today when I open the player on my PC I have to sit through a minute of adverts before i can start watching??

Who in their right mind pays to watch adverts? Absolute scumbag behavior 

[gavs82008]

@Trippy 

Because it’s been implemented since summer last year. It’s been moaned and discussed to death since it’s launch.

Do we agree with the move, of course we don’t.  However being a boost customer for 1080p and 5.1 sound this had zero affect on me. 

That being said I’m paying £2 a month for boost and have been for 9 months. 

[Trippy]

I just selected the free trial for boost but I'm still getting the ads? I tried logging out and resetting the player etc.

[gavs82008]

@Trippy 

It can take up to 4 hours for boost to be fully active. 
Normally the log out and back in should kick start it.