@Anonymous User
Because Now don’t need to give away anything that they can sell you instead.
Pay for it, however reluctantly, and you are proving their point.
Set a Payment PIN on your account so that no-one but you can buy memberships on it.
Check your bank accounts monthly for any other unexpected payments to Now.
That way you can at least nip them in the bud, while you and Now figure out whose fault they are.
