I have subscribed to Sky Sports through Now, and I can access the sports channels with a laptop and a tablet. But my Now stick with my TV doesn't show the Sky Sports app. How can I add the Sky Sports app on my TV?
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From the NOW home screen page do you see a top line with a gear wheel icon?
If so on the top line, there should be a category saying "Sport" and if you highlight and click on it the screen should then refresh to the dedicated Sports section.
Then if you want to watch live Sky Sports go down the horizontal grid rows until you see the row with live Sports.
Also if you are on the My Apps section, click on the NOW App and follow the above instructions.