What will happen with unactivated sports passes?

[Aladdinzane]

I got this a while back from PS Plus offer, but not got around to using it...

Sky Sports Week Pass

You've got 7 days of sports action waiting. Activate your pass whenever you're ready.

If there is no more live sport, what happens? Will expiry date be extended?  

[starman73]

Probably won’t be extended unless there is still no live sport at time of enquiry.  Generally Now TV will replace passes like this with fresh ones if you ask nicely.