You can start your Sky Sports Week Pass at a time that suits you. When you buy your Pass, it'll automatically be saved for you for up to a year. And it'll start automatically whenever you start watching Sky Sports. (It doesn't matter what time of day you activate your Pass – you'll still get the FULL 7 days).
Your Pass will run continuously once you start it. You won’t be able to pause your Pass.
Therefore, what @Anonymous User says is incorrect as your pass won't begin until the moment you begin to view Sky Sports and won't expire until the exact time a full 7 days later, so Sunday 12.30pm start means a Sunday 12.30pm end. Just ensure you don't tune into Sky Sports until the moment you are wanting to activate your pass.
EDIT** would it be fair to assume you meant to say 12.30pm @starman73 ?
