Technically it would be Entertainment and Cinema combined to get a similar content offering as Netflix.
So it would be £8.99 for Entertainment and £11.99 for Cinema costing £20.98 without any offers. Both of which offer 720p without the HD Boost.
Whereas Netflix basic at £5.99 is standard definition capping at 480p, then as @RoyB pointed out £8.99 for HD offering at 1080p.
The boost is effectively doing the same thing as Netflix by upping the picture to true 1080p rather than 720p. Also it provides an additional stream, much like the "standard" gives you an extra stream compared to the basic.
Personally I wouldn't be surprised to see Now TV if it ever offered UHD it would come at an additional cost of most likely another £3 or perhaps £5 on top of the HD Boost, or a separate "Boost" altogether. It is Sky owned after all!
As pointed out by others 720p is semi-HD, whereas 1080p is true HD.
Either way non HD Boost entertainment picture quality is far better than ITV hub of which does not offer HD. All 4 is working on it and is HD (most likely 720p) on Roku devices as we speak.
Has anyone ever paid £8.99/month for entertainment? I currently have it for nowt thanks to b&m offer and when I cancelled I got it for £1.60/month for 3 months.
Allied to that the boost at £3/month is better than Netflix and Prime
PS - for the record I have been offered £4.80/month for 3 months for cinema, but have a voucher I need to use. So £9.40/month in total.
..equal to Netflix at the moment, you to need to fork out £20.98 + £3.00 for HD
No one is paying £25/month. That's just the rack rate. Always an offer to avail of. No offers on prime nor netflix and they have removed free trial on netflix.
Most I have paid for entertainment in last 12 months is £3.20/month and no more than £4/month for cinema. Also no more than £13/month for Sports.
I reckon the majority of Now TV subscribers pay no more than £100/annum.
Indeed I was merely stating to @Anonymous User to have a similar type of content as Netflix both Entertainment and Movies passes would need to be purchased hence the £20.98 at full price.
Plus to watch in 1080p it would be the extra £3, totaling £23.98, that being said who pays full price for their passes anyway!?