Cinema offer in HD and ads?

[Hawks]

So I was emailed the Now TV cinema pass offer at half price for a few months. Question is, does this come without Ads and do you get it with HD? I only ask because my entertainment has annoying ads and I’ve no intention of having my film interrupted with ads

thanks

[schnapps · Accepted solution]

Hi @Hawks 

To prevent Ads and to get 1080p then you need the extra Boost Membership.

Have a read of this about NOW Boost.

https://help.nowtv.com/article/what-is-now-boost 

[Hawks]

Cheers for that. Well saves me a few quid not getting it then. I’m in 2 minds of keeping the entertainment package anyhow. At least my Netflix and Prime don’t have ads

[redchiz1]

@schnapps Does the Cinema Membership now come with ads during movies if you do not also have the Boost? I didn't realise that. 

[schnapps]

Hi @redchiz1 

I have had Boost since the start of Boost being introduced by NOW (mainly for 50fps Sports).

So i have never seen or encountered the commercial ads on NOW on Demand service.

Since NOW in their wisdom introduced commercial ads on Demand back in the Summer this has gone down like a lead balloon with customers, plus the reduction of two simultaneous streams down to one which hasn't also gone down that well.

The linked article under one of the FAQ says that Entertainment & Cinema TV Membership without Boost will be subject to commercial adverts of some form.

I have no idea if the ads are just at the start and end of the on Demand movie or there is also ad break ups during certain set times when actually watching the film.

Won't be so bad if you could skip the ads.

I am sure a forum member will advise where the ads are inserted who have a Cinema Membership without Boost.

[redchiz1]

@schnapps OK, just wondering whether it was the lack of HD - I always found Cinema in 720p not too bad to be honest, especially for £5 or less a month - or the intrusion of ads which was more important here. As you say, hopefully someone can clarify the latter point. 

[Hawks]

Mainly the adds. Yes would be nice to have HD but not worth it for that much extra cost a month. The ads though are the main issue. Box sets are now painful to binge watch, so not going to put up with it during a film

[schnapps]

Hi @redchiz1 

With regards to 720p and 1080p on NOW, i can't tell much of a difference when it comes to PQ on a smaller TV screen.

When i compared 720p and 1080p with NOW between my 50 inch Lounge TV and my 92 inch Projector screen it was clearly obvious which was the 720p NOW stream and 1080p NOW stream which was much sharper and had more detail in the picture.

With a NOW Cinema Membership then quite a few customers expect 5.1 sound on their sound system when watching movies.

[redchiz1]

Indeed. But that wasn't the question.  🙂

[Hawks]

The question was whether it came in he and whether it had annoying ads…..in the same way as it has ruined the entertainment package

[redchiz1]

Yes, and we know it doesn't come in 1080p HD, but not whether it includes interruptive ads, somebody must know that? 

[Saint1976]

@redchiz1 @schnapps I think it would be a liberty putting ads into the middle of on demand movies given that sky's live broadcast doesn't include ads.

I can understand on demand entertainment having ads as it just mirrors the live channels.

Looking at the longer threads about ads, the comments only mention box sets and series. I would have expected an explosion on the community page if movies had ads.

[redchiz1]

@Saint1976 Yep, I think you're right, I wish a user who has Cinema without Boost would just come along and confirm for sure!

[schnapps]

Hi @Saint1976 

Because i been on a Boost since it's outset, i have no idea what TV Memberships ads are played out, apart from what it says on the NOW help article that i linked on my first post.

There is two different paragraphs on the link, that mentions Movies on Demand will be Add free with Boost.

Where the only NOW TV Membership that states no adds without Boost is Hayu.

It does need further clarification, about if commercial ads are on a non Boost Membership with a Cinema Pass and if there are ads or not and where they are placed if present.

Hopefully somebody who uses the NOW forum regularly who doesn't have Boost with a Cinema Membership needs to confirm accordingly which would be appreciated.

Just a side note, when a forum member is checking their non Boost Cinema Membership, please check on more than one different playback device, because i don't think all playback NOW devices on different platforms have fully moved over to ads yet (might be wrong because it wasn't the case back when ads started to crop up for non Boost Membership back in the Summer.

Totally agree about placing an advert in the middle of a film from the on Demand Cinema library which would cause further up roar..

If there is ads from on Demand then i would assume it would be at the start of movie (lets wait and see if any other forum member contributes to this thread who has a Cinema Pass without Boost and checked a few of their different playback platform devices).

Await the results in trepidation (hopefully you are right and there is no ads on Demand with a Cinema Pass without Boost).