@Gizmo quite the opposite. Comcast have a strategy to move away from cable services (in the US) having launched a streaming service that brings all their content together in a single service via a small streaming box. It's free to Xinfinity internet subscribers and like NowTV it's available to other users with differing tiers of cost.
https://en.m.wikipedia.org/wiki/Peacock_(streaming_service)
Sky's own CEO, in a recent interview, also sees people moving away from satellite services to streaming.
"DARROCH: First, you have to separate technology and how we distribute what we do from the actual product that we sell. When Sky was launched, we had analog TV, which was replaced by digital multichannel TV, which in turn was replaced by high-definition TV. Atop that came the concept of on-demand content, initially served through hard disks in boxes, then through server farms that we owned, and then eventually through the cloud-based virtual servers we have today. And then, there was a transition from a pure broadcast platform to a hybrid platform where we combine satellite and the broadband return pathway. Today, you can get Sky purely over a streamed platform. So we’re on a journey through time, rather than moving toward a destination.
Second, when you have a customer focus, streaming becomes irrefutable because you can see the trends. Streaming today is as much about how people choose to lead their lives as it is about technology platforms and infrastructure. Both of those things are important.
The reality is today, fewer of our customers than ever before consume their content purely through satellite. But 15 years from now, people will still be consuming content by satellite. It will just be a smaller number. I think leaders can race too quickly into some of these changes because they haven’t been thoughtful enough about the right pace of change.
We don’t spend too much time being overly precise on predicting specific outcomes. We want to understand the trends, take a wide view to make sure that we can see them in the broadest context, and then figure out how to step into them. And that becomes liberating, because the question is not, do we change? It’s how, at what rate, and where?"
NowTV is here to stay (and grow) as it meets changes in people's habits on how they consume Sky's content. Sky/Comcast won't care how you consume their content as long as you do and you pay for it.
