Unfortunately its the way Now TV appear to be moving towards.
I myself have been a customer for 8 years. Over the past 2 years Now TV has seen the most changes. Most likely down to the ownership of NBC Comcast.
That being said, when you “cancel” Netflix or Amazon I don’t recall having any offers to retain my custom.
Absolutely couldn’t agree more. When BT released their BT Sport apps for “TVs” it was 1080p and 50fps by default, along with catch up.
Disney+ launching with Profiles and 4K content, Amazon adding Profiles.
Whilst Now TV has indeed improved. Some features not present just make it relatively poor when compared to other services.
Not sure if you noticed update from BT but BT this weekend are launching Dolby Atmos for a game so that means now BT are doing 4K HDR 50FPS with Dolby Atmos that is a huge huge advantage over NowTV or even full fat Sky.
NowTV have literally only just launched Red Button/Extra Stream and On Demand and pretty sure BT had that from launch.
I love my Disney+ subscription can't wait watch Narnia Voyage of Dawn Treader tomorrow never seen that one.
Oh yes I had completely forgot about BT updating sport in 4K. That is a huge advantage to say the least.
And yes I remember when it launched on big TV it did indeed have the red button feature.
For me I’m very intrigued for Disney+ Star, hoping that it’s a similar content lineup as Hulu and having more 20th Century productions.
My hope it’s an add on to Disney+ using the same profiles.
The main thing I have noticed that the bigger improvements to Now TV as ironically been during the helm of Comcast. Although they still have a long way to go.
One thing I do recall is from a survey I had from All4 and even they are considering profiles.
That being said the lack of 4K content, even at an additional cost for Now TV is disappointing. Although not surprising at all.
Consider the following recent events:
Clearly NOW TV are trying to hit some sort of goal. These could include:
Now TV obviously has to hit goals and be profitable. It is not a charity. Everyone knows the advertised prices (Cinema £12/month; Entertainment £10/month; Sports £34/month) make no sense when compared with Netflix, Prime or even Disney+ so they have offers. The costs are kept down with limited customer support, limited app upgrades and right now limited stick availability. Sky are not about to give up on the streaming market when so many people are cord cutting. I have Virgin for broadband; the £5 tv box and BT sport at £12/month is a bonus. But would have no qualms moving off.
Ultimately Now TV has a fairly fickle subscriber base. They cancel after free trials, they take a month or two during school holidays, they watch a week of cricket etc. These are people who won’t buy 18 month contracts.
When tomorrow comes, Now TV will have some fair to middling Black Friday offers. But in all likelihood there will be many more over the next 12 months.